What is Perch?

Perch is a technology-enabled consumer products company that acquires and operates Amazon FBA businesses with winning products in their respective categories. Perch seeks to acquire high-quality products and brands that have a steady history of strong customer reviews, are consistently one of the top three products within their category, and have long-term potential for growth.

Man Working

Our team


Chris Bell

Founder and CEO

Prior to Perch, Chris designed and built the Wayfair Delivery Network, delivering over 3 million heavy bulky orders annually. At Bain & Company, Chris worked with fortune 500 companies on growth strategy and leading private equity firms on M&A, working on over 40 transactions representing $90B+ in value, including the largest tech merger in history.  Prior to business school, Chris was a leading sales rep of office hardware and software and he started his career at GE Healthcare.  Chris has an BS in Computer Engineering from Georgia Tech and an MBA from Carnegie Mellon.

Favorite Perch: Anywhere warm and near the ocean

A sampling of our brands

Our platform has demonstrated success across a variety of categories and end-markets. Here is a sampling of the brands and products within the Perch portfolio.

Flathead Products, Silicone Straws, Amazon

Flathead Products

A leading brand offering reusable silicone straws and other products

Our investors

We are backed by leading investors across technology and commerce.  Their partnership has enabled us to invest in technology and tools that can help take your brand to the next level.


Spark is one of the preeminent venture capital firms with over $4B in assets under management. It has a track record of backing world-changing companies like Twitter, Oculus, Warby Parker, Slack, and dozens of other household names.


Tectonic Ventures brings decades of startup investing experience to the table and has a deep understanding of the Amazon 3rd party marketplace. They actively support Perch in decisions around strategy, people, and technology.


Get in touch.

We'd be happy to connect if you're actively interested in selling your Amazon FBA business, just poking around and curious to learn more about the acquisition process or your potential valuation, or you just want to hear more about Perch.